Halo Rims have sponsored Matt Jones for over 10 years now and he is only twenty four now. This project aimed to show how sponsorship for professional extreme sports athletes isn’t just about the money, for Matt they have supported him since he was just a kid and is a good example of how an athlete / sponsor relationship can work harmoniously.
Having shot with Matt Jones before on Red Bull productions, we know each other well. A good relationship with the video’s talent proves to be a huge benefit from having mutual goals for the video to being comfortable talking in front of the lens. Delving into some old photos, we wanted to show them in an interesting way, which is why we used some Adobe After Effects animation to bring them to life along with a hand writing effect for the opening scene for a personal, intimate touch.